BRAND_ANALYSIS #JON_JONES SPORTS #12 OF 138 IN SPORTS ALIGNED

Jon Jones

· Private · Updated 23 Aug 2026 07:27 UTC
#395 of 1208 overall by tension · #12 of 138 in Sports
14 Aligned
The Balanced
Analysis

UFC fighter as labor commodity: C=46 and B=60 show business (fight purses, sponsorships) slightly outpacing cultural penetration. Sentiment at 0.30 because MMA fandom is siloed—he owns that world, not culture.

IN THE NEWS (88 articles this week)
Jon Jones takes shot at Daniel Cormier amid GOAT debate: ‘Your jealousy runs so deep through your blood’ - MMA Fighting
Jon Jones and Daniel Cormier clearly still hate each other. I hope it stays that way forever - Yahoo Sports
Who has the most consecutive UFC wins of all time? - ESPN
Cultural Score
46 / 100
Business Score
60 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▄▅▄▄▄▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 31/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Dick's Sporting Goods
C:46 B:60 T:14
Ajax
C:50 B:64 T:14
Brooklyn Nets
C:50 B:64 T:14
Conor McGregor
C:50 B:64 T:14
Feyenoord
C:50 B:64 T:14
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Jon Jones's tension is 14. Commerce outpacing culture. sociologyofcapitalism.com/brand/jon-jones
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman