BRAND_ANALYSIS #JON_JONES SPORTS #79 OF 138 IN SPORTS ALIGNED

Jon Jones

· Private · Updated 04 Oct 2026 09:24 UTC
#761 of 1208 overall by tension · #79 of 138 in Sports
12 Aligned
The Balanced
Analysis

The UFC's most polarizing figure sits at #761 with a dismal C/B spread (46/58), sentiment hovering near zero. Jones has monetized controversy into relevance, but the data suggests the market is exhausted—cultural weight without the business gravity to match.

IN THE NEWS (64 articles this week)
Joe Rogan says Jon Jones had negative effect on Gable Steveson before UFC 331 - MMA Junkie
Josh Hokit says Gable Steveson is 'not practicing properly' under Jon Jones: 'What are we doing?' - Yahoo Sports
Jon Jones' presence around Gable Steveson may have backfired in the UFC according to Joe Rogan - Bloody Elbow
Cultural Score
46 / 100
Business Score
58 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▃▃▄▃▄▄▄▄▄▄▄
BUSINESS▅▅▅▄▄▅▄▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 31/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
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Jon Jones's tension is 12. Commerce outpacing culture. sociologyofcapitalism.com/brand/jon-jones
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman