BRAND_ANALYSIS #KIEHLS FASHION & RETAIL #100 OF 202 IN FASHION & RETAIL ALIGNED

Kiehl's

· Private · Updated 25 May 2026 11:16 UTC
#567 of 1208 overall by tension · #100 of 202 in Fashion & Retail
13 Aligned
The Balanced
Analysis

Kiehl's occupies the graveyard of mid-luxury: B=60 business without the C=47 cultural oxygen to justify premium positioning. At 0.65 sentiment, it's respected, not desired.

IN THE NEWS (27 articles this week)
Both a serum and SPF 50: New serum for Kiehl's - The Jerusalem Post
“Get Your Skin Sun-Ready” Party - Georgetown DC
A.G. Man Missing at Pirates Cove - Estero Bay News
Cultural Score
47 / 100
Business Score
60 / 100
TREND
TENSION▁▁▁▂▁▂▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▃▄▄▄▃▄▄▄▄
BUSINESS▅▅▅▅▄▄▅▅▄▄▄▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 33/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
CeraVe
C:47 B:60 T:13
COS
C:47 B:60 T:13
Givenchy
C:47 B:60 T:13
Gymshark
C:47 B:60 T:13
Kenzo
C:47 B:60 T:13
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Kiehl's's tension is 13. Commerce outpacing culture. sociologyofcapitalism.com/brand/kiehls
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman