BRAND_ANALYSIS #KRISPY_KREME FOOD & DRINK #25 OF 137 IN FOOD & DRINK INTERESTING

Krispy Kreme

· Public · Updated 04 Oct 2026 09:24 UTC
#166 of 1208 overall by tension · #25 of 137 in Food & Drink
20 Interesting
The Divergent
Analysis

Down 16.95% in a month with middling cultural relevance (45) and weak business traction (25). A donut chain caught between nostalgia and irrelevance. Positive sentiment (0.40) can't save commodity food.

IN THE NEWS (44 articles this week)
We Tried Krispy Kreme’s New Coffee Donut (And We’ll Stick To The Classic) - Sporked
Krispy Kreme launches Girl Scout cookie-inspired doughnut flavors - abcnews.com
Krispy Kreme gives out free donuts for good grades — here's how the report card deal works - Yahoo Creators
Cultural Score
45 / 100
Business Score
25 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▂▂▂▃▂
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▄▄▃▃▃▃▃▃▃▃▃▂▂▂
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 30/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 4/30
Market Position 10/25
Revenue Growth 3/25
Earnings Health 8/20
STOCK DATA
Price$2.89
30d Change-16.9%
Market Cap$0.5B
Profit Margin-6.2%
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Krispy Kreme's tension is 20. Culture outpacing commerce. sociologyofcapitalism.com/brand/krispy-kreme
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman