BRAND_ANALYSIS #KSI PEOPLE #36 OF 64 IN PEOPLE ALIGNED

KSI

· Private · Updated 04 Oct 2026 09:24 UTC
#523 of 1208 overall by tension · #36 of 64 in People
13 Aligned
The Balanced
Analysis

The YouTuber-turned-boxer occupies an odd middle ground (C=40, B=53) where cultural currency doesn't match commercial momentum. KSI's brand is pure attention arbitrage, not cultural weight.

IN THE NEWS (28 articles this week)
Centrica and Canada's Ksi Lisims LNG sign HoA for long-term LNG supply - Centrica
KSI will get special memories to cherish forever at Dagenham - Barry Hearn - ESPN
Why KSI is in Netflix’s Outside after he quit the Sidemen, and when the show was filmed - The Tab
Cultural Score
40 / 100
Business Score
53 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▃▄▄▃▄▄▃▃▄▄▃
BUSINESS▅▄▄▄▄▄▄▄▅▄▄▄▅▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 26/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Jack Dorsey
C:40 B:53 T:13
Bernard Arnault
C:40 B:54 T:14
John Oliver
C:45 B:58 T:13
Phil Foden
C:45 B:58 T:13
KAWS
C:47 B:60 T:13
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KSI's tension is 13. Commerce outpacing culture. sociologyofcapitalism.com/brand/ksi
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman