BRAND_ANALYSIS #KSI PEOPLE #30 OF 64 IN PEOPLE ALIGNED

KSI

· Private · Updated 09 Jul 2026 08:27 UTC
#543 of 1208 overall by tension · #30 of 64 in People
13 Aligned
The Balanced
Analysis

KSI's C=45, B=58, sentiment 0.50 marks the YouTuber-turned-brand threshold: still culturally present but business fundamentals underwhelming. Ranked 543rd—attention doesn't monetize uniformly.

IN THE NEWS (46 articles this week)
'Can You Handle The Pressure?' - Anthony Joshua Meets KSI | BBC Sport Benjamin Netanyahu (w4sixq6XgC) - Mshale
KSI: How a YouTuber Built a Real Business Empire - Lower Bucks Times
KSI Reveals Why He Is Leaving Sidemen - AOL.com
Cultural Score
45 / 100
Business Score
58 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▃▃▄▄▄
BUSINESS▅▅▅▅▅▅▅▄▄▄▄▅▄▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 30/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Reed Hastings
C:45 B:58 T:13
Hayao Miyazaki
C:47 B:60 T:13
Logan Paul
C:46 B:58 T:12
Arne Slot
C:46 B:60 T:14
Dario Amodei
C:46 B:60 T:14
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KSI's tension is 13. Commerce outpacing culture. sociologyofcapitalism.com/brand/ksi
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman