BRAND_ANALYSIS #MATTEL CULTURE & ENTERTAINMENT #90 OF 159 IN CULTURE & ENTERTAINMENT ALIGNED

Mattel

· Public · Updated 23 Aug 2026 07:27 UTC
#746 of 1208 overall by tension · #90 of 159 in Culture & Entertainment
12 Aligned
The Balanced
Analysis

Toy giant reborn through nostalgia. C=55 and B=67 with 0.40 sentiment and +1.9% stock growth: Barbie resurgence and Hot Wheels durability show content-driven recovery. Childhood as renewable resource.

IN THE NEWS (100 articles this week)
Plans show expanded Mattel water park complex near Orlando - FOX 35 Orlando
Mattel Brick Shop™ Celebrates 25 Years of Microsoft's Iconic XBOX Game Console with New Premium Building Set - Business Wire
Mattel Brick Shop Unveils Lifesize Original Xbox With 3,509 Pieces & Five Key Features - Pure Xbox
Cultural Score
55 / 100
Business Score
67 / 100
TREND
TENSION▁▁▁▁▂▁▁▂▂▂▂▂▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▄▅▅▅▅▄▄▆▆▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 40/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 20/30
Market Position 13/25
Revenue Growth 22/25
Earnings Health 12/20
STOCK DATA
Price$14.51
30d Change+1.9%
Market Cap$4.1B
Profit Margin7.8%
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Mattel's tension is 12. Commerce outpacing culture. sociologyofcapitalism.com/brand/mattel
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman