BRAND_ANALYSIS #MATTEL CULTURE & ENTERTAINMENT #148 OF 159 IN CULTURE & ENTERTAINMENT ALIGNED

Mattel

· Public · Updated 09 Jul 2026 08:27 UTC
#1156 of 1208 overall by tension · #148 of 159 in Culture & Entertainment
3 Aligned
The Balanced
Analysis

The toy giant's modest scores (C=50, B=53) and negative stock (-6.46%) signal a dying category—culture has moved to digital, but Mattel still makes plastic. Sentiment +0.30 is nostalgia, not growth.

IN THE NEWS (100 articles this week)
Trixie Mattel Signs With CAA - The Hollywood Reporter
Mattel | History, Barbie, Hot Wheels, & Facts - Encyclopedia Britannica
Mattel San Diego Comic-Con 2026 Exclusives [UPDATE June 29] - San Diego Comic-Con Unofficial Blog
Cultural Score
50 / 100
Business Score
53 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▄▄▄▄▄▄▄▄▄▄▄▄▄▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 36/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 12/30
Market Position 13/25
Revenue Growth 15/25
Earnings Health 13/20
STOCK DATA
Price$13.17
30d Change-6.5%
Market Cap$3.8B
Profit Margin9.3%
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Mattel's tension is 3. Commerce outpacing culture. sociologyofcapitalism.com/brand/mattel
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman