BRAND_ANALYSIS #MCKINSEY CONSULTING #5 OF 9 IN CONSULTING ALIGNED

McKinsey

· Private · Updated 09 Jul 2026 08:27 UTC
#988 of 1208 overall by tension · #5 of 9 in Consulting
10 Aligned
The Balanced
Analysis

Consulting giant at C=46, B=56, sentiment 0.10. Culturally irrelevant to everyone except CEOs; perfectly profitable for that reason.

IN THE NEWS (54 articles this week)
From adoption to impact: Three horizons of AI transformation - McKinsey & Company
McKinsey Global Institute: Climate planning has prioritized floods. Heat demands equal attention - Fortune
From Field Engineer to McKinsey Consultant: Vishnu Kadirisani T’26 on Dartmouth’s MBA/MEng - Dartmouth Tuck School of Business
Cultural Score
46 / 100
Business Score
56 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▅▅▅▅▅▄▅▄▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 31/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Estée Lauder
C:46 B:56 T:10
Five Guys
C:46 B:56 T:10
Midjourney
C:46 B:56 T:10
Mumbai Indians
C:46 B:56 T:10
Naughty Dog
C:46 B:56 T:10
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McKinsey's tension is 10. Commerce outpacing culture. sociologyofcapitalism.com/brand/mckinsey
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman