BRAND_ANALYSIS #MCKINSEY CONSULTING #7 OF 9 IN CONSULTING ALIGNED

McKinsey

· Private · Updated 23 Aug 2026 07:27 UTC
#747 of 1208 overall by tension · #7 of 9 in Consulting
12 Aligned
The Balanced
Analysis

Consulting's reputation collapse accelerating. C=40 and B=52 with 0.10 sentiment: lowest cultural score in batch. The firm that advised everyone into disruption now disrupted by scrutiny. Strategy as liability.

IN THE NEWS (42 articles this week)
How can the public sector meet the AI moment? - McKinsey & Company
An employee-run, multi-day backpacking trip has become a hot ticket at McKinsey - Business Insider
GOP freshman firebrand targets global consulting giant over 'plainly illegal' DEI practices - Fox News
Cultural Score
40 / 100
Business Score
52 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▃▄▃▄▄▃▄▃▃▃
BUSINESS▅▅▅▅▄▄▄▅▄▄▅▄▄▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 26/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
EY
C:46 B:58 T:12
Capgemini
C:45 B:58 T:13
Clerk
C:40 B:52 T:12
Dr. Martens
C:40 B:52 T:12
Moncler
C:40 B:52 T:12
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McKinsey's tension is 12. Commerce outpacing culture. sociologyofcapitalism.com/brand/mckinsey
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman