BRAND_ANALYSIS #MICROSOFT TECH #16 OF 199 IN TECH HIGH TENSION

Microsoft

Enterprise software empire, AI investor, quietly dominant · Public · Updated 25 May 2026 11:16 UTC
#25 of 1208 overall by tension · #16 of 199 in Tech
32 High Tension
The Silent Giant
Analysis

Microsoft's 0.9% stock gain in 30 days is the brand's most interesting data point — the company most associated with the AI moment is barely moving while infrastructure plays like Datadog and Dell are surging. Culture at 55 and sentiment at 0.40 describe a brand that has regained relevance without regaining excitement. Copilot is everywhere; the emotional temperature is nowhere.

IN THE NEWS (100 articles this week)
Introducing new Surface devices built for business and AI acceleration - Windows Blog
Disrupting Fox Tempest: A cybercrime service that turned “verified” software into a pathway for ransomware - The Official Microsoft Blog
Matt Derella Expands Leadership Across LinkedIn Ads and Microsoft Advertising - LinkedIn
Cultural Score
55 / 100
Business Score
87 / 100
TREND
TENSION▄▄▄▃▃▃▃▃▂▃▃▂▃▃
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▇▇▇▇▇▇▇▇▆▇▇▆▇▇
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 40/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 20/30
Market Position 25/25
Revenue Growth 22/25
Earnings Health 20/20
STOCK DATA
Price$418.57
30d Change+0.9%
Market Cap$3,109.3B
Profit Margin39.3%
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Microsoft's tension is 32. Commerce outpacing culture. sociologyofcapitalism.com/brand/microsoft
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman