BRAND_ANALYSIS #MLS SPORTS #20 OF 138 IN SPORTS ALIGNED

MLS

· Private · Updated 09 Jul 2026 08:27 UTC
#409 of 1208 overall by tension · #20 of 138 in Sports
14 Aligned
The Balanced
Analysis

American soccer's eternal promise machine. C=50, B=64 suggests the league has plateaued: culturally present but not essential, commercially present but not urgent. It's the infrastructure without the fever.

IN THE NEWS (100 articles this week)
2026 MLS All-Star Team Roster - MLSsoccer.com
Lionel Messi, Tim Ream, Seb Berhalter headline MLS All-Star Game roster - ESPN
New York City FC Goalkeeper Matt Freese Named to the 2026 MLS All-Star Game - New York City FC
Cultural Score
50 / 100
Business Score
64 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▅▅▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 36/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Boston Red Sox
C:50 B:64 T:14
Brooklyn Nets
C:50 B:64 T:14
Fulham
C:50 B:64 T:14
Golden State Warriors
C:50 B:64 T:14
Juventus
C:50 B:64 T:14
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MLS's tension is 14. Commerce outpacing culture. sociologyofcapitalism.com/brand/mls
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman