BRAND_ANALYSIS #MLS SPORTS #109 OF 138 IN SPORTS ALIGNED

MLS

· Private · Updated 25 May 2026 11:16 UTC
#927 of 1208 overall by tension · #109 of 138 in Sports
11 Aligned
The Balanced
Analysis

Soccer's American corporate venture (C=55, B=66) maintains steady equity through sheer franchise expansion, not cultural relevance. The sport grows while remaining perpetually foreign to the culture that consumes it.

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Cultural Score
55 / 100
Business Score
66 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▅▅▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 40/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Boston Red Sox
C:55 B:66 T:11
Brighton & Hove Albion
C:55 B:66 T:11
Chicago Bulls
C:55 B:66 T:11
Crystal Palace
C:55 B:66 T:11
Dallas Cowboys
C:55 B:66 T:11
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MLS's tension is 11. Commerce outpacing culture. sociologyofcapitalism.com/brand/mls
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman