BRAND_ANALYSIS #MLS SPORTS #17 OF 138 IN SPORTS ALIGNED

MLS

· Private · Updated 23 Aug 2026 07:27 UTC
#410 of 1208 overall by tension · #17 of 138 in Sports
14 Aligned
The Balanced
Analysis

American soccer's league-level brand sits at C=50/B=64. The MLS has cracked cultural visibility without cracking cultural necessity—a holding pattern dressed as growth.

IN THE NEWS (100 articles this week)
MLS Player Status Report: Matchday 22 (Saturday, August 22 - Sunday, August, 23) - MLSsoccer.com
Preview | LAFC vs. Portland Timbers - 2026 MLS Season - LAFC
MLS Power Rankings: Nashville blows out Miami to take top spot - ESPN
Cultural Score
50 / 100
Business Score
64 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▅▅▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 36/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Ajax
C:50 B:64 T:14
Brooklyn Nets
C:50 B:64 T:14
Conor McGregor
C:50 B:64 T:14
Feyenoord
C:50 B:64 T:14
Flamengo
C:50 B:64 T:14
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MLS's tension is 14. Commerce outpacing culture. sociologyofcapitalism.com/brand/mls
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman