BRAND_ANALYSIS #MRBEAST PEOPLE #55 OF 64 IN PEOPLE ALIGNED

MrBeast

· Private · Updated 23 Aug 2026 07:27 UTC
#1020 of 1208 overall by tension · #55 of 64 in People
9 Aligned
The Balanced
Analysis

YouTube's algorithm god: C=46, B=55, neutral sentiment (0.00). MrBeast is pure mechanical attention—culturally massive but sentiment-neutral, suggesting audiences see content, not character.

IN THE NEWS (51 articles this week)
Indiana State Police scores $500K after appearing in MrBeast’s latest YouTube video - WLKY
Digital Media Veteran Adam Boorstin Joins MrBeast’s WatchTime Studios as General Manager - Variety
MrBeast just tapped a new studio leader to lead its main channel and gaming vertical - Business Insider
Cultural Score
46 / 100
Business Score
55 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▃▃▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▅▄▄▅▄▅▅▅▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 31/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Oprah Winfrey
C:46 B:55 T:9
Reed Hastings
C:46 B:56 T:10
Jadon Sancho
C:45 B:56 T:11
Elon Musk
C:50 B:60 T:10
Bernard Arnault
C:46 B:58 T:12
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MrBeast's tension is 9. Commerce outpacing culture. sociologyofcapitalism.com/brand/mrbeast
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<iframe src="https://sociologyofcapitalism.com/embed/mrbeast.html" width="320" height="200" frameborder="0"></iframe>
Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman