BRAND_ANALYSIS #NEW_BALANCE FASHION & RETAIL #98 OF 202 IN FASHION & RETAIL ALIGNED

New Balance

Dad shoe turned fashion brand, privately held since 1906 · Private · Updated 09 Jul 2026 08:27 UTC
#570 of 1208 overall by tension · #98 of 202 in Fashion & Retail
13 Aligned
The Balanced
Analysis

New Balance cracked the code most sneaker brands chase (C=55 B=68): making dad shoes culturally acceptable without irony. Their 13-point gap suggests they're still slightly ahead of their own cultural moment.

IN THE NEWS (100 articles this week)
Joe Freshgoods' Next New Balance Sneaker to Usher in New Chicago Store While Taking Inspiration From Green Line - WWD
Patriots Announce Dates for 2026 Training Camp Presented by New Balance - New England Patriots Official Website
DOE Reframes the New Balance 2010 Through a Yin-Yang Design Lens - Hypebeast
Cultural Score
55 / 100
Business Score
68 / 100
TREND
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TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 40/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
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C:55 B:68 T:13
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C:55 B:68 T:13
Casio
C:53 B:66 T:13
Celine
C:53 B:66 T:13
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New Balance's tension is 13. Commerce outpacing culture. sociologyofcapitalism.com/brand/new-balance
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Sociology of Capitalism
Mike Litman