BRAND_ANALYSIS #NEW_BALANCE FASHION & RETAIL #113 OF 202 IN FASHION & RETAIL ALIGNED

New Balance

Dad shoe turned fashion brand, privately held since 1906 · Private · Updated 04 Oct 2026 09:24 UTC
#558 of 1208 overall by tension · #113 of 202 in Fashion & Retail
13 Aligned
The Balanced
Analysis

The suburban dad sneaker ascendant: C=57, B=70, sentiment 0.70. New Balance captured the irony-to-sincere flip faster than competitors. It's now culturally unironic in a way that makes it actually cool.

IN THE NEWS (100 articles this week)
This Beloved New Balance Collaboration Is Getting a New Look Courtesy of Kith - WWD
JJJJound x New Balance 990v3 Revealed in Tan Suede - Hypebeast
The Kith x United Arrows & Sons x New Balance 990v3 Made in USA Pack Drops This Week - Sole Retriever
Cultural Score
57 / 100
Business Score
70 / 100
TREND
TENSION▁▁▂▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▆▅▅▅▅▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 43/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Chanel
C:57 B:70 T:13
Puma
C:57 B:70 T:13
Sephora
C:57 B:70 T:13
Zara
C:57 B:70 T:13
Celine
C:55 B:68 T:13
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New Balance's tension is 13. Commerce outpacing culture. sociologyofcapitalism.com/brand/new-balance
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman