BRAND_ANALYSIS #NEW_BALANCE FASHION & RETAIL #116 OF 202 IN FASHION & RETAIL ALIGNED

New Balance

Dad shoe turned fashion brand, privately held since 1906 · Private · Updated 09 Apr 2026 08:47 UTC
#720 of 1208 overall by tension · #116 of 202 in Fashion & Retail
12 Aligned
The Balanced
Analysis

New Balance (C=57, B=69, 0.60 sentiment) achieved the impossible: becoming cool by refusing to try. Heritage athletics masquerading as anti-fashion has become the dominant fashion strategy.

IN THE NEWS (100 articles this week)
This Special-Edition New Balance Pack Pays Homage to Brand’s Legacy and It’s Available Now - WWD
New Balance’s Latest Everyday Running Shoe Is Almost Too Stylish for Workouts - Gear Patrol
New Balance Unveils Kawhi Leonard's 5th Signature Shoe - Sports Illustrated
Cultural Score
57 / 100
Business Score
69 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▅▅▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 43/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
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New Balance's tension is 12. Commerce outpacing culture. sociologyofcapitalism.com/brand/new-balance
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman