BRAND_ANALYSIS #NEW_YORK_YANKEES SPORTS #49 OF 138 IN SPORTS ALIGNED

New York Yankees

· Private · Updated 09 Jul 2026 08:27 UTC
#572 of 1208 overall by tension · #49 of 138 in Sports
13 Aligned
The Balanced
Analysis

The most valuable sports brand in America (B=63) coasts on institutional wealth (C=50, sentiment 0.20). Yankees profits depend on Yankees haters as much as fans—brand utility divorced from actual cultural magnetism.

IN THE NEWS (100 articles this week)
New York Yankees at Tampa Bay Rays Game Story, Scores/Highlights - 07/06/2026 - MLB.com
Twins 6-1 Yankees (Jul 5, 2026) Game Recap - ESPN
Cam Schlittler dazzles, leads Yankees to win over Rays - Pinstripe Alley
Cultural Score
50 / 100
Business Score
63 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▅▅▅▅▄▄▄▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 36/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
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FIFA
C:50 B:63 T:13
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New York Yankees's tension is 13. Commerce outpacing culture. sociologyofcapitalism.com/brand/new-york-yankees
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman