BRAND_ANALYSIS #NHL SPORTS #111 OF 138 IN SPORTS ALIGNED

NHL

· Private · Updated 09 Jul 2026 08:27 UTC
#910 of 1208 overall by tension · #111 of 138 in Sports
11 Aligned
The Balanced
Analysis

The NHL's flat profile (C=55, B=66, sentiment=0.40) reflects a major sports league that has plateaued in both cultural relevance and business growth, outpaced by singular athletes and emergent sports narratives.

IN THE NEWS (100 articles this week)
Mintyukov signs 5-year contract with Ducks - NHL.com
Robertson of Stars among 15 players to file for NHL salary arbitration - NHL.com
Markstrom traded to Panthers by Devils for 3 forwards - NHL.com
Cultural Score
55 / 100
Business Score
66 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▅▅▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 40/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
ATP Tour
C:55 B:66 T:11
Brentford
C:55 B:66 T:11
Buffalo Bills
C:55 B:66 T:11
Celtic FC
C:55 B:66 T:11
Chennai Super Kings
C:55 B:66 T:11
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NHL's tension is 11. Commerce outpacing culture. sociologyofcapitalism.com/brand/nhl
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman