BRAND_ANALYSIS #NOOM HEALTH & PHARMA #7 OF 26 IN HEALTH & PHARMA INTERESTING

Noom

· Private · Updated 04 Oct 2026 09:24 UTC
#144 of 1208 overall by tension · #7 of 26 in Health & Pharma
21 Interesting
The Silent Giant
Analysis

A habit-change app trading on wellness mythology (C=33, sentiment 0.60) while barely scraping B=54. The +0.20 gap between cultural narrative and business performance is Noom's entire marketing strategy: promise > deliver > repeat.

IN THE NEWS (8 articles this week)
noom launches low dose of compounded weight-loss drug for $119 - polskieradio.pl
GLP-1s Are Rewriting the Story of Weight Loss and Mental Health - The Atlantic
Trying to lose weight? Mindset matters — these 2-second tweaks can help - Yahoo Health
Cultural Score
33 / 100
Business Score
54 / 100
TREND
TENSION▂▂▂▂▂▂▂▂▂▂▂▂▂▂
CULTURAL▂▃▃▃▂▃▃▃▃▃▃▃▂▃
BUSINESS▄▄▄▄▄▄▄▄▄▅▅▄▄▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 19/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Therabody
C:33 B:56 T:23
Berluti
C:33 B:54 T:21
Bjarke Ingels
C:33 B:54 T:21
Deno
C:33 B:54 T:21
Fabric
C:33 B:54 T:21
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Noom's tension is 21. Commerce outpacing culture. sociologyofcapitalism.com/brand/noom
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman