Nubank

Nubank at #7 with only a 2.75% stock gain — the slowest mover in the Finance cohort — but sentiment holds positive at 0.20, suggesting brand loyalty among its Latin American base remains intact. Business score of 84 is solid for a neobank still proving it can survive a rate cycle. Culture at 40 hints that the fintech-cool era is giving way to the fintech-utility era.