BRAND_ANALYSIS #OBSIDIAN TECH #79 OF 199 IN TECH INTERESTING

Obsidian

· Private · Updated 25 May 2026 11:16 UTC
#273 of 1208 overall by tension · #79 of 199 in Tech
17 Interesting
The Silent Giant
Analysis

Note-taking app (C=42, B=59, sentiment=0.60) that became a cult: knowledge workers pay for software that lets them feel smarter. It works because the alternative is feeling dumber.

IN THE NEWS (17 articles this week)
The Best Note-Taking Apps for 2026 - PCMag Middle East
I turned my Obsidian vault into an automatic project tracker with one free plugin - MakeUseOf
Codex finally made moving from Notion to Obsidian a simple task - How-To Geek
Cultural Score
42 / 100
Business Score
59 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▂
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▃
BUSINESS▄▅▄▅▅▅▅▅▅▅▄▅▄▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 27/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Splunk
C:42 B:59 T:17
Zapier
C:42 B:59 T:17
Weights & Biases
C:42 B:60 T:18
HashiCorp
C:39 B:56 T:17
Linear
C:39 B:56 T:17
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Obsidian's tension is 17. Commerce outpacing culture. sociologyofcapitalism.com/brand/obsidian
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman