BRAND_ANALYSIS #OBSIDIAN TECH #101 OF 199 IN TECH ALIGNED

Obsidian

· Private · Updated 09 Apr 2026 08:47 UTC
#554 of 1208 overall by tension · #101 of 199 in Tech
13 Aligned
The Balanced
Analysis

Indie software's cult economics. C=47/B=60 with 0.70 sentiment proves margins matter more than scale. They've built a brand for people who pay for software.

IN THE NEWS (27 articles this week)
I Replaced Vector DBs with Google’s Memory Agent Pattern for my notes in Obsidian - Towards Data Science
I paired Claude Code with Obsidian CLI and it finally organized five years of notes - MakeUseOf
Three Engineers, Zero Financing, No Meetings: Obsidian, a $350M-Valued "Small but Beautiful" Company - 36 Kr
Cultural Score
47 / 100
Business Score
60 / 100
TREND
TENSION▂▂▁▁▂▂▂▂▂▂▂▂▁▁
CULTURAL▃▃▄▄▃▃▃▃▃▃▃▃▄▄
BUSINESS▅▅▄▅▄▄▅▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 33/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Oura
C:47 B:60 T:13
Bilibili
C:45 B:58 T:13
Deel
C:45 B:58 T:13
Mistral AI
C:45 B:58 T:13
ByteDance
C:46 B:60 T:14
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Obsidian's tension is 13. Commerce outpacing culture. sociologyofcapitalism.com/brand/obsidian
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<iframe src="https://sociologyofcapitalism.com/embed/obsidian.html" width="320" height="200" frameborder="0"></iframe>
Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman