BRAND_ANALYSIS #OFF_WHITE FASHION & RETAIL #148 OF 202 IN FASHION & RETAIL ALIGNED

Off-White

· Private · Updated 09 Jul 2026 08:27 UTC
#913 of 1208 overall by tension · #148 of 202 in Fashion & Retail
11 Aligned
The Balanced
Analysis

Off-White's moderate presence (C=50, B=61) signals a luxury brand losing momentum post-Virgil, now managing a heritage collection rather than generating new cultural energy. Deceased founder brands face permanent narrative collapse.

IN THE NEWS (75 articles this week)
Introducing “TIME”: Off-White™’s Debut Watch Collection - Hypebeast
Rocchio shows Guards' fight with stunning walk-off HR in AL Central battle - MLB.com
Kahlil Watson, Guardians walk off White Sox again, move atop division - Reuters
Cultural Score
50 / 100
Business Score
61 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▄▄▅▅▅▅▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 36/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Carrefour
C:50 B:61 T:11
Net-a-Porter
C:50 B:61 T:11
Swatch
C:50 B:61 T:11
Waitrose
C:50 B:61 T:11
Calvin Klein
C:50 B:62 T:12
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Off-White's tension is 11. Commerce outpacing culture. sociologyofcapitalism.com/brand/off-white
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman