BRAND_ANALYSIS #OFF_WHITE FASHION & RETAIL #117 OF 202 IN FASHION & RETAIL ALIGNED

Off-White

· Private · Updated 09 Apr 2026 08:47 UTC
#727 of 1208 overall by tension · #117 of 202 in Fashion & Retail
12 Aligned
The Balanced
Analysis

Virgil's ghost still haunts the premium mall. C=57, sentiment 0.60—the brand survived its founder's death by becoming an aesthetic language rather than a personality cult. Quotation marks as luxury: it's hollow, but it sells.

IN THE NEWS (100 articles this week)
Air Jordan 1 High x Virgil Abloh Archives Release Information - Sports Illustrated
Where to Buy the Off-White x Air Jordan 1 High OG "Alaska" - JustFreshKicks
My Hunt for Straight-Leg, Actually Opaque White Jeans - New York Magazine
Cultural Score
57 / 100
Business Score
69 / 100
TREND
TENSION▁▁▁▁▁▁▂▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▅▆▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 43/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Dyson
C:57 B:69 T:12
New Balance
C:57 B:69 T:12
Puma
C:57 B:69 T:12
Uniqlo
C:57 B:69 T:12
Vans
C:57 B:69 T:12
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Off-White's tension is 12. Commerce outpacing culture. sociologyofcapitalism.com/brand/off-white
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman