BRAND_ANALYSIS #ON_RUNNING FASHION & RETAIL #100 OF 202 IN FASHION & RETAIL ALIGNED

On Running

Swiss running shoe brand, Federer-backed, fashion crossover · Public · Updated 09 Jul 2026 08:27 UTC
#583 of 1208 overall by tension · #100 of 202 in Fashion & Retail
13 Aligned
The Balanced
Analysis

Swiss sportswear punches above its cultural weight (C=53 B=66, sentiment 0.55) despite -1.89% 30-day decline. On's hype cycle peaked; stock weakness suggests the cult premium can't sustain traditional athletic brand growth.

IN THE NEWS (64 articles this week)
On Unveils Next Era of Performance Innovation and Reveals Sensation-First Run Brand Identity - On Pressroom
French court upholds Le Pen’s conviction but shortens ban on running for office - KXLY.com
French court upholds Le Pen’s conviction but shortens ban on running for office - crossroadstoday.com
Cultural Score
53 / 100
Business Score
66 / 100
TREND
TENSION▂▂▁▂▂▁▂▁▁▁▂▂▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▆▆▄▅▅▅▅▄▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 39/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 16/30
Market Position 16/25
Revenue Growth 22/25
Earnings Health 12/20
STOCK DATA
Price$36.38
30d Change-1.9%
Market Cap$12.1B
Profit Margin8.0%
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On Running's tension is 13. Commerce outpacing culture. sociologyofcapitalism.com/brand/on-running
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman