BRAND_ANALYSIS #ON_RUNNING FASHION & RETAIL #1 OF 202 IN FASHION & RETAIL INTERESTING

On Running

Swiss running shoe brand, Federer-backed, fashion crossover · Public · Updated 04 Oct 2026 09:24 UTC
#22 of 1208 overall by tension · #1 of 202 in Fashion & Retail
30 Interesting
The Silent Giant
Analysis

On Running at C=50, B=80, 10.97% stock gain, sentiment 0.50 — the Swiss running brand is executing a quiet premium play that is outperforming the broader sportswear market without triggering the cultural backlash that haunts its competitors. T=30 suggests the brand is still finding its ceiling. The Roger Federer halo is durable but not infinite.

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Cultural Score
50 / 100
Business Score
80 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▂▃
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▄▄▄▄▄▅▅▅▅▅▅▄▆▆
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 36/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 27/30
Market Position 16/25
Revenue Growth 22/25
Earnings Health 15/20
STOCK DATA
Price$30.85
30d Change+11.0%
Market Cap$10.3B
Profit Margin12.3%
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On Running's tension is 30. Commerce outpacing culture. sociologyofcapitalism.com/brand/on-running
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman