BRAND_ANALYSIS #OPENAI TECH #154 OF 199 IN TECH ALIGNED

OpenAI

Creator of ChatGPT, the face of the AI revolution · Private · Updated 09 Jul 2026 08:27 UTC
#914 of 1208 overall by tension · #154 of 199 in Tech
11 Aligned
The Balanced
Analysis

OpenAI's elevated profile (C=57, B=68, sentiment=0.55) captures the AI moment's speculative fever, but the narrow spread between cultural and business value suggests the brand is still entirely tethered to chatbot mystique rather than operational utility.

IN THE NEWS (100 articles this week)
Separating signal from noise in coding evaluations - OpenAI
Scoop: Trump administration lifts restrictions on OpenAI's GPT 5.6 - Axios
OpenAI Woos Trump Administration as Investor - Time Magazine
Cultural Score
57 / 100
Business Score
68 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▄▅▅▅▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 43/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Epic Games
C:55 B:66 T:11
Flipkart
C:55 B:66 T:11
SAP
C:55 B:66 T:11
SpaceX
C:55 B:66 T:11
Tata
C:55 B:66 T:11
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OpenAI's tension is 11. Commerce outpacing culture. sociologyofcapitalism.com/brand/openai
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<iframe src="https://sociologyofcapitalism.com/embed/openai.html" width="320" height="200" frameborder="0"></iframe>
Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman