BRAND_ANALYSIS #ORANGE TECH #148 OF 199 IN TECH ALIGNED

Orange

· Private · Updated 23 Aug 2026 07:27 UTC
#761 of 1208 overall by tension · #148 of 199 in Tech
12 Aligned
The Balanced
Analysis

A telecom giant treading water at #761, cultural relevance (46) trailing business performance (58) by 12 points—the gap of a brand nobody asked about. Neutral sentiment (0.20) suggests Orange has become infrastructural wallpaper.

IN THE NEWS (55 articles this week)
Inspiring Stories from the OC - Voyage LA Magazine
Get to Know Your Orange Man: #58, OL David Ndukwe - Yahoo Sports
Orange County Sheriff’s Office finds no crime in Sloth World investigation - Orlando Weekly
Cultural Score
46 / 100
Business Score
58 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▄▄▄▅▅▄▅▅▅▅▄▄▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 31/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Foxconn
C:46 B:58 T:12
Cohere
C:47 B:59 T:12
ElevenLabs
C:47 B:59 T:12
Whoop
C:47 B:59 T:12
HCLTech
C:45 B:58 T:13
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Orange's tension is 12. Commerce outpacing culture. sociologyofcapitalism.com/brand/orange
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman