BRAND_ANALYSIS #PALANTIR TECH #25 OF 199 IN TECH INTERESTING

Palantir

· Public · Updated 09 Sep 2026 07:29 UTC
#61 of 1208 overall by tension · #25 of 199 in Tech
26 Interesting
The Silent Giant
Analysis

Palantir scores C=57 — the highest cultural score possible at this tension level — despite being a defense-intelligence contractor that most people find either thrilling or terrifying. Sentiment 0.60 suggests the techno-optimist rebrand is working; the stock down 0.99% suggests the valuation still needs to catch up to the mythology. Karp is the product.

IN THE NEWS (100 articles this week)
Peter Zaffino to Join Palantir Technologies as Global Head of Financial Services - Palantir
Palantir CEO Alex Karp backs ousted Ukraine defense minister's new defense tech startup - CNBC
Palantir and Nebius Partner to Deliver a Complete Sovereign AI Stack to Palantir Customers - Yahoo Finance
Cultural Score
57 / 100
Business Score
83 / 100
TREND
TENSION▄▄▃▃▃▄▄▂▄▄▃▃▃▂
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▇▇▇▇▇▇▇▅▇▇▇▇▇▆
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 43/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 16/30
Market Position 22/25
Revenue Growth 25/25
Earnings Health 20/20
STOCK DATA
Price$170.30
30d Change-1.0%
Market Cap$409.2B
Profit Margin49.0%
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Palantir's tension is 26. Commerce outpacing culture. sociologyofcapitalism.com/brand/palantir
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman