BRAND_ANALYSIS #PATAGONIA FASHION & RETAIL #163 OF 202 IN FASHION & RETAIL ALIGNED

Patagonia

Purpose-driven outdoor brand, gave itself to the Earth · Private · Updated 09 Jul 2026 08:27 UTC
#995 of 1208 overall by tension · #163 of 202 in Fashion & Retail
10 Aligned
The Balanced
Analysis

Outdoor brand at C=53, B=63, sentiment 0.55. Ranked #995: purpose-washing has reached equilibrium; the activism surplus is priced in.

IN THE NEWS (72 articles this week)
Patagonia Capilene Cool Daily Shirt Review - GearLab
How Lake Tahoe became a blueprint for protecting Patagonia’s lakes - Tahoe Daily Tribune
Tides off Patagonia are strongest they've been since the Ice Age - Oceanographic Magazine
CROSS-REFERENCE View Patagonia on Taste OS →
Cultural Score
53 / 100
Business Score
63 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▄▄▄▅▅▅▅▅▅▅▅▅▅
TREND CHART
Loading...
CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 39/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Prada
C:55 B:65 T:10
Burberry
C:53 B:64 T:11
COS
C:53 B:64 T:11
G-Shock
C:53 B:64 T:11
Gentle Monster
C:53 B:64 T:11
SHARE
Patagonia's tension is 10. Commerce outpacing culture. sociologyofcapitalism.com/brand/patagonia
SHARE ON X
EMBED
<iframe src="https://sociologyofcapitalism.com/embed/patagonia.html" width="320" height="200" frameborder="0"></iframe>
Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman