BRAND_ANALYSIS #PATAGONIA FASHION & RETAIL #74 OF 202 IN FASHION & RETAIL ALIGNED

Patagonia

Purpose-driven outdoor brand, gave itself to the Earth · Private · Updated 25 May 2026 11:16 UTC
#423 of 1208 overall by tension · #74 of 202 in Fashion & Retail
14 Aligned
The Balanced
Analysis

53C/67B with 0.80 sentiment: the alignment between values and business creates a 14-point culture bonus. Patagonia proves that constraint (not growth) can be a competitive advantage.

IN THE NEWS (52 articles this week)
Patagonia’s Famous Black Hole Travel Backpack Is 50% Off at REI - Men's Journal
‘Beyond Borders: Patagonia’ Finds a New Wave in a World With Very Few Left - The Inertia
How Argentina’s OVO Patagonia pushes luxury travel to the edge - HOTELSMag.com
CROSS-REFERENCE View Patagonia on Taste OS →
Cultural Score
53 / 100
Business Score
67 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▅▅▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 39/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
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Patagonia's tension is 14. Commerce outpacing culture. sociologyofcapitalism.com/brand/patagonia
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman