BRAND_ANALYSIS #PATAGONIA FASHION & RETAIL #135 OF 202 IN FASHION & RETAIL ALIGNED

Patagonia

Purpose-driven outdoor brand, gave itself to the Earth · Private · Updated 09 Sep 2026 07:29 UTC
#740 of 1208 overall by tension · #135 of 202 in Fashion & Retail
12 Aligned
The Balanced
Analysis

Patagonia's flawless 57/69 alignment with 0.60 sentiment represents the ideal: cultural values (environmentalism, antipreneurialism) genuinely embedded in business model. The only brand in this batch executing capitalism's cultural integration.

IN THE NEWS (100 articles this week)
Trump’s move to slash Utah national monuments sparks lawsuits from Patagonia and environmental groups - The Salt Lake Tribune
Patagonia sues Trump over slashing of protected areas in Utah - The Guardian
Patagonia Sues Trump Over Utah National Monument - The New York Times
CROSS-REFERENCE View Patagonia on Taste OS →
Cultural Score
57 / 100
Business Score
69 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▅▅▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 43/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
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Vans
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Boots
C:57 B:68 T:11
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Patagonia's tension is 12. Commerce outpacing culture. sociologyofcapitalism.com/brand/patagonia
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman