BRAND_ANALYSIS #PATAGONIA FASHION & RETAIL #160 OF 202 IN FASHION & RETAIL ALIGNED

Patagonia

Purpose-driven outdoor brand, gave itself to the Earth · Private · Updated 23 Aug 2026 07:27 UTC
#929 of 1208 overall by tension · #160 of 202 in Fashion & Retail
11 Aligned
The Balanced
Analysis

Purpose-washing's most successful case study. C=53/B=64 with 0.60 sentiment shows that selling environmental guilt with quality gear remains profitable. The brand's ethics are the product.

IN THE NEWS (69 articles this week)
Secrets of a mystery mammal from Patagonia revealed at last - Phys.org
Clothed with generosity: First-year students gifted Patagonia jackets from JABSOM alumni - John A. Burns School of Medicine
“The sea lions were curious but also cautious, letting the team know whose waters they were diving in” - BBC Wildlife Magazine
CROSS-REFERENCE View Patagonia on Taste OS →
Cultural Score
53 / 100
Business Score
64 / 100
TREND
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CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▅▅▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 39/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
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Patagonia's tension is 11. Commerce outpacing culture. sociologyofcapitalism.com/brand/patagonia
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman