BRAND_ANALYSIS #PATAGONIA FASHION & RETAIL #79 OF 202 IN FASHION & RETAIL ALIGNED

Patagonia

Purpose-driven outdoor brand, gave itself to the Earth · Private · Updated 04 Oct 2026 09:24 UTC
#392 of 1208 overall by tension · #79 of 202 in Fashion & Retail
14 Aligned
The Balanced
Analysis

Patagonia (C=53, B=67, sentiment 0.80) owns the rare moral brand position: environmental praxis + actual product quality + founder generosity, a company where business performance and cultural relevance reinforce rather than cannibalize.

IN THE NEWS (75 articles this week)
Patagonia takes up to 50% off fall fleeces, rain jackets, parkas and more - CNN
Patagonia gave $100 credit to 112,000 people who made plans to vote in midterm election - WCNC
Patagonia Is Selling This Versatile Heritage-Styled Jacket Way, Way Below Retail Right Now - Gear Patrol
CROSS-REFERENCE View Patagonia on Taste OS →
Cultural Score
53 / 100
Business Score
67 / 100
TREND
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TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 39/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
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Patagonia's tension is 14. Commerce outpacing culture. sociologyofcapitalism.com/brand/patagonia
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman