BRAND_ANALYSIS #PUMA FASHION & RETAIL #119 OF 202 IN FASHION & RETAIL ALIGNED

Puma

· Private · Updated 11 Oct 2026 07:33 UTC
#744 of 1208 overall by tension · #119 of 202 in Fashion & Retail
10 Aligned
The Balanced
Analysis

Puma registers C=50, B=60, T=10 at #744, a sportswear brand with real cultural pull and very little measured tension. Puma has been squeezed between Nike and Adidas for years, and a flat score hides whether that squeeze is actually hurting the business.

IN THE NEWS (100 articles this week)
PUMA welcomes ANTA Sports as new largest shareholder - PUMA
Bella Hadid’s Puma Sneakers Are the Only Thing I’m Buying on Sale This Prime Day - Vogue
PUMA x ROSÉ Introduces the SPEEDCAT VTG With Vintage Details - Hypebeast
Cultural Score
50 / 100
Business Score
60 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▅▅▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 36/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
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Puma's tension is 10. Commerce outpacing culture. sociologyofcapitalism.com/brand/puma
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman