BRAND_ANALYSIS #RARE_BEAUTY FASHION & RETAIL #117 OF 202 IN FASHION & RETAIL ALIGNED

Rare Beauty

· Private · Updated 04 Oct 2026 09:24 UTC
#595 of 1208 overall by tension · #117 of 202 in Fashion & Retail
13 Aligned
The Balanced
Analysis

Selena Gomez's beauty thesis: 53 cultural + 0.70 sentiment because she made mental health a category moat. First luxury beauty founder whose brand philosophy outvalues her celebrity.

IN THE NEWS (65 articles this week)
Kylie Jenner, Selena Gomez and Hailey Bieber's brands dominate beauty's creator economy. Here's why - Fortune
Meet Mr. B Baby, The L.A.-Based Muralist Behind Rare Beauty’s Latest Campaign - LAmag
We Found a 5-Second Fix for Eyeshadow Creasing, and It Costs Just $8 - instyle.com
Cultural Score
53 / 100
Business Score
66 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▂▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▅▅▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 39/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Bottega Veneta
C:53 B:66 T:13
Charlotte Tilbury
C:53 B:66 T:13
Fendi
C:53 B:66 T:13
Fenty Beauty
C:53 B:66 T:13
G-Shock
C:53 B:66 T:13
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Rare Beauty's tension is 13. Commerce outpacing culture. sociologyofcapitalism.com/brand/rare-beauty
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman