BRAND_ANALYSIS #REFORMATION FASHION & RETAIL #128 OF 202 IN FASHION & RETAIL ALIGNED

Reformation

· Private · Updated 09 Jul 2026 08:27 UTC
#762 of 1208 overall by tension · #128 of 202 in Fashion & Retail
12 Aligned
The Balanced
Analysis

Reformation's the rare Fashion & Retail outlier here, pulling C=53 against the sector's typical 47-50 range, yet still 12 points behind business metrics (65). Sustainability messaging is working; execution and scaling aren't.

IN THE NEWS (51 articles this week)
28 brands like Reformation that need to be on your radar - RUSSH
This sustainable, luxury clothing brand will open on KC’s Country Club Plaza - Kansas City Star
Of course Abigail Anderson wore one of BFF Taylor Swift’s favorite fashion brands for her wedding rehearsal dinner - Page Six
Cultural Score
53 / 100
Business Score
65 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▅▅▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 39/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Burberry
C:53 B:64 T:11
Casio
C:53 B:66 T:13
Celine
C:53 B:66 T:13
Charlotte Tilbury
C:53 B:66 T:13
Converse
C:53 B:66 T:13
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Reformation's tension is 12. Commerce outpacing culture. sociologyofcapitalism.com/brand/reformation
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman