BRAND_ANALYSIS #REFORMATION FASHION & RETAIL #118 OF 202 IN FASHION & RETAIL ALIGNED

Reformation

· Private · Updated 04 Oct 2026 09:24 UTC
#598 of 1208 overall by tension · #118 of 202 in Fashion & Retail
13 Aligned
The Balanced
Analysis

Sustainable fashion's failed promise: 45 cultural, 0.50 sentiment. Reformation proved you can be ethical, expensive, and still not matter. Millennials forgot to grow up into this brand.

IN THE NEWS (45 articles this week)
Jim Cramer talks where he comes down on fashion retailer Reformation - CNBC
A Broke College Student Goes Undercover: Reformation’s high prices nearly seduced me - The Daily Princetonian
This Designer-Looking Cashmere Jumper Sells Out Every Winter—Now It's Back - Who What Wear
Cultural Score
45 / 100
Business Score
58 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▄▅▅▅▅▅▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 30/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
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C:45 B:58 T:13
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Gentle Monster
C:45 B:58 T:13
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Reformation's tension is 13. Commerce outpacing culture. sociologyofcapitalism.com/brand/reformation
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman