BRAND_ANALYSIS #RHODE_BEAUTY FASHION & RETAIL #141 OF 202 IN FASHION & RETAIL ALIGNED

Rhode Beauty

· Private · Updated 23 Aug 2026 07:27 UTC
#780 of 1208 overall by tension · #141 of 202 in Fashion & Retail
12 Aligned
The Balanced
Analysis

Hailey Bieber's beauty line riding personal brand momentum: C=47, B=59, sentiment 0.60. Rhode Beauty hasn't proven independent legs yet; it's still tethered to celebrity exhaust. Real test is five years out.

IN THE NEWS (22 articles this week)
Hailey’s Comet - puck.news
e.l.f. Beauty (ELF) & Ulta Beauty (ULTA): Rhode Is Carrying e.l.f. Beauty. Ulta Is Winning on Rich Shoppers Instead - Yahoo! Finance Canada
Hailey Bieber's Chicken Meatballs Are Proteinmaxxed—And Picky Eater-Approved - PureWow
Cultural Score
47 / 100
Business Score
59 / 100
TREND
TENSION▂▁▂▂▁▁▁▂▂▁▂▁▂▁
CULTURAL▃▄▃▃▄▄▄▄▄▄▃▄▃▄
BUSINESS▅▅▅▅▅▅▅▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 33/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Bode
C:47 B:59 T:12
Burberry
C:47 B:59 T:12
Carhartt
C:47 B:59 T:12
CeraVe
C:47 B:59 T:12
COS
C:47 B:59 T:12
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Rhode Beauty's tension is 12. Commerce outpacing culture. sociologyofcapitalism.com/brand/rhode-beauty
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman