BRAND_ANALYSIS #RHODE_BEAUTY FASHION & RETAIL #112 OF 202 IN FASHION & RETAIL ALIGNED

Rhode Beauty

· Private · Updated 25 May 2026 11:16 UTC
#628 of 1208 overall by tension · #112 of 202 in Fashion & Retail
13 Aligned
The Balanced
Analysis

Hailey Bieber's beauty play. C=47/B=60 with 0.70 sentiment = celebrity capital financing cosmetics. Strong sentiment among target demographic but limited to influencer adjacency. Will evaporate the moment founder relevance does.

IN THE NEWS (35 articles this week)
E.l.f. Beauty Signals Caution Despite Rhode-Driven Growth - The Business of Fashion
Hailey Bieber's Rhode Keeps Crushing It For e.l.f. Beauty - Benzinga
Hailey Bieber's Rhode Keeps Crushing It For e.l.f. Beauty - Yahoo Finance
Cultural Score
47 / 100
Business Score
60 / 100
TREND
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CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▅▅▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 33/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
CeraVe
C:47 B:60 T:13
COS
C:47 B:60 T:13
Givenchy
C:47 B:60 T:13
Gymshark
C:47 B:60 T:13
Kenzo
C:47 B:60 T:13
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Rhode Beauty's tension is 13. Commerce outpacing culture. sociologyofcapitalism.com/brand/rhode-beauty
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman