BRAND_ANALYSIS #SAP TECH #33 OF 199 IN TECH INTERESTING

SAP

· Public · Updated 25 May 2026 11:16 UTC
#65 of 1208 overall by tension · #33 of 199 in Tech
25 Interesting
The Silent Giant
Analysis

SAP at C=57, B=82, sentiment 0.60 is a quiet data point for what might be enterprise software's most underrated reputation rehabilitation. The 9.65% stock gain and tension score of 25 tell the story of a company that serves the Fortune 500's back-office and has somehow become less despised than Oracle in the process. That's the bar. They cleared it.

IN THE NEWS (100 articles this week)
SAP's AI strategy: Come for the openness, stay because you have to - The Register
SAP shares climb 5% as software stocks rally in Europe - Investing.com
Ericsson Scales AI Across the Enterprise with a Business Data Fabric and SAP - SAP News Center
Cultural Score
57 / 100
Business Score
82 / 100
TREND
TENSION▂▂▂▂▂▂▂▂▂▂▂▂▂▂
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▆▆▆▆▆▆▆▆▆▆▆▆▆▆
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 43/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 24/30
Market Position 22/25
Revenue Growth 19/25
Earnings Health 17/20
STOCK DATA
Price$175.95
30d Change+9.7%
Market Cap$207.4B
Profit Margin19.6%
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SAP's tension is 25. Commerce outpacing culture. sociologyofcapitalism.com/brand/sap
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman