BRAND_ANALYSIS #SERENA_WILLIAMS SPORTS #78 OF 138 IN SPORTS ALIGNED

Serena Williams

· Private · Updated 23 Aug 2026 07:27 UTC
#783 of 1208 overall by tension · #78 of 138 in Sports
12 Aligned
The Balanced
Analysis

Post-retirement platform builder: C=57, B=69, sentiment 0.60. Serena's cultural footprint (C=57) nearly matches her business value. The gap is irrelevant because she's diversified—athlete, mogul, icon—into a portfolio that defies categorization.

IN THE NEWS (100 articles this week)
Serena, Venus Williams find their way back 'to each other' in Cincinnati reunion - WTA Tennis
U.S. Open wild cards: Serena Williams keeps fans waiting on first appearance in four years - The New York Times
Serena Williams won't play US Open singles, in doubles with Alcaraz - ESPN
Cultural Score
57 / 100
Business Score
69 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▅▅▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 43/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Boston Celtics
C:57 B:69 T:12
Buffalo Bills
C:57 B:69 T:12
Celtic FC
C:57 B:69 T:12
Champions League
C:57 B:69 T:12
Cristiano Ronaldo
C:57 B:69 T:12
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Serena Williams's tension is 12. Commerce outpacing culture. sociologyofcapitalism.com/brand/serena-williams
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman