BRAND_ANALYSIS #SKIMS FASHION & RETAIL #110 OF 202 IN FASHION & RETAIL ALIGNED

Skims

· Private · Updated 23 Aug 2026 07:27 UTC
#612 of 1208 overall by tension · #110 of 202 in Fashion & Retail
13 Aligned
The Balanced
Analysis

Skims (C=53, B=66) has inverted the celebrity-brand hierarchy: the business justifies the cultural bet, not vice versa. High sentiment (0.75) + strong C-score suggest Kim Kardashian's infrastructure actually outpaced her personal brand relevance. First celebrity-founded company to achieve this inversion.

IN THE NEWS (59 articles this week)
Kim Kardashian’s SKIMS Brand Drops Six Moody New Colorways Perfect for Autumn - Sports Illustrated Lifestyle
News | Unibail-Rodamco-Westfield signs Skims at Westfield London - CoStar
Skims Discount Codes: Save Up To 55% On Lingerie, Shapewear And More - Forbes
Cultural Score
53 / 100
Business Score
66 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▅▅▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 39/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
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Skims's tension is 13. Commerce outpacing culture. sociologyofcapitalism.com/brand/skims
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman