BRAND_ANALYSIS #SKIMS FASHION & RETAIL #166 OF 202 IN FASHION & RETAIL ALIGNED

Skims

· Private · Updated 09 Apr 2026 08:47 UTC
#950 of 1208 overall by tension · #166 of 202 in Fashion & Retail
10 Aligned
The Balanced
Analysis

Kim Kardashian's shapewear empire (C=53/B=63, sentiment=0.55) proves celebrity-capital can fabricate utility narratives that stick. B exceeds C because celebrity doesn't age, it compounds.

IN THE NEWS (56 articles this week)
$1 million worth of stolen merchandise, including ALO and SKIMS items, seized in LA theft bust; Hannah Noto, Jude Bigay arrested - ABC7 Los Angeles
Our Shopping Editors Are Picky—Here Are the Skims Products Worth the Hype - instyle.com
Exclusive: Can This Skims’ Alum Make Columbia Sportswear Cool? - The Business of Fashion
Cultural Score
53 / 100
Business Score
63 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▅▅▅▅▅▅▅▅▅
TREND CHART
Loading...
CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 39/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Rolex
C:55 B:65 T:10
Casio
C:53 B:64 T:11
Cos
C:53 B:64 T:11
G-Shock
C:53 B:64 T:11
L'Oréal
C:53 B:64 T:11
SHARE
Skims's tension is 10. Commerce outpacing culture. sociologyofcapitalism.com/brand/skims
SHARE ON X
EMBED
<iframe src="https://sociologyofcapitalism.com/embed/skims.html" width="320" height="200" frameborder="0"></iframe>
Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman