BRAND_ANALYSIS #SKIMS FASHION & RETAIL #122 OF 202 IN FASHION & RETAIL ALIGNED

Skims

· Private · Updated 04 Oct 2026 09:24 UTC
#622 of 1208 overall by tension · #122 of 202 in Fashion & Retail
13 Aligned
The Balanced
Analysis

Kim's shapewear empire at C=53, B=66, sentiment 0.75. The high sentiment coupled with mid-ranking suggests Skims has saturated its demographic. Culturally assimilated, commercially consolidated—the fate of every celebrity brand.

IN THE NEWS (57 articles this week)
Kim Kardashian's SKIMS Taps Ludovic de Saint Sernin for Daring, Sheer Collaborative Capsule - Hypebeast
SKIMS x Ludovic de Saint Sernin Turns Bodywear Into a Study of Exposure - stupidDOPE
Kim Kardashian's Skims brand eyes first Sacramento-area location - The Business Journals
Cultural Score
53 / 100
Business Score
66 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▄▅▅▅▅▅▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 39/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
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Skims's tension is 13. Commerce outpacing culture. sociologyofcapitalism.com/brand/skims
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman