BRAND_ANALYSIS #SKIMS FASHION & RETAIL #176 OF 202 IN FASHION & RETAIL ALIGNED

Skims

· Private · Updated 09 Jul 2026 08:27 UTC
#1041 of 1208 overall by tension · #176 of 202 in Fashion & Retail
8 Aligned
The Balanced
Analysis

Skims occupies the precarious middle ground of fashion-tech: cultural relevance (46) barely trailing business performance (54), a 8-point spread that suggests Kim Kardashian's underwear empire still trades on celebrity scaffolding rather than product moat. Negative sentiment (-0.10) whispers what the metrics scream—brand fatigue is real.

IN THE NEWS (57 articles this week)
“This Wouldn’t Even Cover Half Of My Areola”: Kim Kardashian’s New “Fits Everybody” Skims Garments Are Being Dragged Because, Well, Just Take A Look - BuzzFeed
Japan space probe skims asteroid in test for planetary defense - Phys.org
I tested five viral shapewear brands so you don't have to — here's what actually worked - canoe.com
Cultural Score
46 / 100
Business Score
54 / 100
TREND
TENSION▁▁▁▁▁▁▂▁▂▁▁▂▁▁
CULTURAL▄▄▃▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▄▅▅▅▆▅▆▅▅▆▅▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 31/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Foot Locker
C:46 B:54 T:8
Columbia
C:47 B:55 T:8
LVMH
C:46 B:55 T:9
H&M
C:50 B:58 T:8
Brunello Cucinelli
C:47 B:53 T:6
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Skims's tension is 8. Commerce outpacing culture. sociologyofcapitalism.com/brand/skims
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman