BRAND_ANALYSIS #SOHO_HOUSE CULTURE & ENTERTAINMENT #103 OF 159 IN CULTURE & ENTERTAINMENT ALIGNED

Soho House

· Private · Updated 23 Aug 2026 07:27 UTC
#790 of 1208 overall by tension · #103 of 159 in Culture & Entertainment
12 Aligned
The Balanced
Analysis

Membership exclusivity as cultural cudgel: C=47, B=59, sentiment 0.60. Soho House's relevance rides on gatekeeping, not product. The model works until exclusivity becomes a liability—class politics are trending negative.

IN THE NEWS (48 articles this week)
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Polygon Wants to Be Africa’s Soho House - OkayAfrica
Soho House debuts in Japan with design-forward digs in Tokyo's Aoyama neighbourhood - CN Traveller
Cultural Score
47 / 100
Business Score
59 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▄▅▅▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 33/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
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Soho House's tension is 12. Commerce outpacing culture. sociologyofcapitalism.com/brand/soho-house
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman