BRAND_ANALYSIS #SONY TECH #86 OF 199 IN TECH INTERESTING

Sony

· Public · Updated 09 Jul 2026 08:27 UTC
#285 of 1208 overall by tension · #86 of 199 in Tech
18 Interesting
The Silent Giant
Analysis

The outlier: C=50, B=68 (above the cluster) yet stock down -3.38% with 0.30 sentiment. Sony's business still works; its cultural narrative has evaporated. A hardware giant managing decline.

IN THE NEWS (100 articles this week)
Sony a7RVI Review Update: Is this Camera Really That Special? - The Phoblographer
Sony to end disc production for new PlayStation games | CNN Business - CNN
Sony Is Killing an Iconic Product. It’s a Bleak Sign of Things to Come. - Slate Magazine
Cultural Score
50 / 100
Business Score
68 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▂
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▄▄▄▃▅▅▅▄▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 36/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 16/30
Market Position 22/25
Revenue Growth 22/25
Earnings Health 8/20
STOCK DATA
Price$21.15
30d Change-3.4%
Market Cap$124.2B
Profit Margin-2.6%
BRANDS LIKE THIS
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C:50 B:67 T:17
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C:50 B:66 T:16
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C:50 B:70 T:20
Spotify
C:50 B:70 T:20
Cisco
C:55 B:73 T:18
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Sony's tension is 18. Commerce outpacing culture. sociologyofcapitalism.com/brand/sony
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman