BRAND_ANALYSIS #SOTHEBYS CULTURE & ENTERTAINMENT #96 OF 159 IN CULTURE & ENTERTAINMENT ALIGNED

Sotheby's

· Private · Updated 09 Jul 2026 08:27 UTC
#779 of 1208 overall by tension · #96 of 159 in Culture & Entertainment
12 Aligned
The Balanced
Analysis

Auction house at #779 with institutional heft showing (C=57, B=69, 0.60 sentiment): old money + scarcity + cultural legitimacy is a working formula. The one brand here that doesn't need to prove itself.

IN THE NEWS (100 articles this week)
Sotheby’s snaps up Majestic Realty Collective - RealEstateNews.com
Jersey worn by Jalen Brunson in G1 of NBA Finals sells for $1M-plus - ESPN
Sotheby's hip hop auction includes Biggie Smalls' crown from 'King of New York' photo & more gems - 6sqft
Cultural Score
57 / 100
Business Score
69 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▄▄▅▅▅▅▅▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 43/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Coachella
C:57 B:69 T:12
Comic-Con
C:57 B:69 T:12
Dragon Ball
C:57 B:69 T:12
Dua Lipa
C:57 B:69 T:12
Hypebeast
C:57 B:69 T:12
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Sotheby's's tension is 12. Commerce outpacing culture. sociologyofcapitalism.com/brand/sothebys
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman