BRAND_ANALYSIS #SOUTHAMPTON SPORTS #119 OF 138 IN SPORTS ALIGNED

Southampton

· Private · Updated 23 Aug 2026 07:27 UTC
#1004 of 1208 overall by tension · #119 of 138 in Sports
10 Aligned
The Balanced
Analysis

Mid-table football club, mid-table cultural relevance (C=55, B=65). The 10-point T-score gap is consistent, predictable, and ultimately forgettable. Sentiment flatlines at 0.35.

IN THE NEWS (100 articles this week)
How to watch Saints vs Stoke - Southampton FC Official Site
'Saints won't be adrift for long' - BBC
Bargate becomes Official Chapel Stand Partner - Southampton FC Official Site
Cultural Score
55 / 100
Business Score
65 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▄▅▅▅▅▅▅▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 40/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
San Francisco 49ers
C:55 B:65 T:10
Bayer Leverkusen
C:55 B:66 T:11
Boca Juniors
C:55 B:66 T:11
Borussia Dortmund
C:55 B:66 T:11
Boston Red Sox
C:55 B:66 T:11
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Southampton's tension is 10. Commerce outpacing culture. sociologyofcapitalism.com/brand/southampton
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman