BRAND_ANALYSIS #STARBUCKS FOOD & DRINK #32 OF 137 IN FOOD & DRINK INTERESTING

Starbucks

Coffee chain and third place concept · Public · Updated 09 Jul 2026 08:27 UTC
#201 of 1208 overall by tension · #32 of 137 in Food & Drink
21 Interesting
The Silent Giant
Analysis

Starbucks sits comfortably in the cultural middle (C=55) while business hums along predictably (B=76), a 21-point gap that reflects its transition from cultural icon to reliable utility. The 9% stock bump suggests investors still believe in the machine, even as relevance flatlines.

IN THE NEWS (100 articles this week)
Starbucks previews new Orange Cream beverages and Dandy merchandise collab coming in July - Starbucks
The AI That Wrecked Starbucks Korea Could Have Saved It - Forbes
Starbucks says it’ll pay its baristas to make TikToks - The Seattle Times
Cultural Score
55 / 100
Business Score
76 / 100
TREND
TENSION▁▁▁▁▁▁▂▁▂▂▂▂▂▂
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▅▆▄▆▆▆▆▆▆
TREND CHART
Loading...
CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 40/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 24/30
Market Position 22/25
Revenue Growth 19/25
Earnings Health 11/20
STOCK DATA
Price$103.87
30d Change+9.0%
Market Cap$118.4B
Profit Margin3.9%
BRANDS LIKE THIS
Chipotle
C:57 B:77 T:20
EA Sports
C:55 B:76 T:21
Ferrari
C:55 B:76 T:21
Garmin
C:55 B:76 T:21
Roblox
C:55 B:76 T:21
SHARE
Starbucks's tension is 21. Commerce outpacing culture. sociologyofcapitalism.com/brand/starbucks
SHARE ON X
EMBED
<iframe src="https://sociologyofcapitalism.com/embed/starbucks.html" width="320" height="200" frameborder="0"></iframe>
Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman