BRAND_ANALYSIS #STARBUCKS FOOD & DRINK #134 OF 137 IN FOOD & DRINK ALIGNED

Starbucks

Coffee chain and third place concept · Public · Updated 04 Oct 2026 09:24 UTC
#1175 of 1208 overall by tension · #134 of 137 in Food & Drink
2 Aligned
The Balanced
Analysis

Coffee as cultural bandwidth. C=55, B=53, -11.25% stock but sentiment holds 0.50. Starbucks' mistake was overestimating its relevance; it's utility, not destination.

IN THE NEWS (100 articles this week)
What is the Starbucks Aerocano? Meet the air-whipped twist on the Iced Americano - Starbucks
7 Starbucks Protein Drinks, Ranked Worst To Best - Tasting Table
Starbucks shutters Fan, Short Pump locations as part of mass closure - Richmond BizSense
Cultural Score
55 / 100
Business Score
53 / 100
TREND
TENSION▁▂▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▄▄▄▄▄▄▄▄▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 40/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 8/30
Market Position 22/25
Revenue Growth 11/25
Earnings Health 12/20
STOCK DATA
Price$94.71
30d Change-11.2%
Market Cap$108.0B
Profit Margin5.2%
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Mondelez
C:50 B:47 T:3
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Starbucks's tension is 2. Culture outpacing commerce. sociologyofcapitalism.com/brand/starbucks
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman