BRAND_ANALYSIS #STONE_ISLAND FASHION & RETAIL #146 OF 202 IN FASHION & RETAIL ALIGNED

Stone Island

· Private · Updated 07 Aug 2026 07:45 UTC
#807 of 1208 overall by tension · #146 of 202 in Fashion & Retail
12 Aligned
The Balanced
Analysis

Techwear's training-brand darling stuck in subcultural amber. C=47 but B=59 means it sells disproportionately to its believers—high margins, low reach, sentiment 0.60 indicating the gap between hype and mainstream relevance.

IN THE NEWS (44 articles this week)
Stone Island turns to hardcore scene for latest project - Fashion United
Haywire, Knocked Loose, Angel Du$t, & High Vis Model Stone Island Across Six-Month The Calm & The Chaos Project - Stereogum
OG Anunoby Models Balenciaga, Stone Island and Skechers in FN Cover Shoot [PHOTOS] - Yahoo
Cultural Score
47 / 100
Business Score
59 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▅▅▅▅▅▅▅▄▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 33/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Arc'teryx
C:47 B:59 T:12
Comme des Garcons
C:47 B:59 T:12
Dr. Martens
C:47 B:59 T:12
Jacquemus
C:47 B:59 T:12
JW Anderson
C:47 B:59 T:12
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Stone Island's tension is 12. Commerce outpacing culture. sociologyofcapitalism.com/brand/stone-island
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman