BRAND_ANALYSIS #SUPREME FASHION & RETAIL #78 OF 202 IN FASHION & RETAIL ALIGNED

Supreme

Streetwear icon, owned by EssilorLuxottica since 2024 · Private · Updated 23 Aug 2026 07:27 UTC
#440 of 1208 overall by tension · #78 of 202 in Fashion & Retail
14 Aligned
The Balanced
Analysis

Streetwear brand at C=50/B=64, sentiment=0.25. Supreme's sentiment collapse signals generational shift: hype machine running on fumes, cultural capital finally expiring.

IN THE NEWS (100 articles this week)
Supreme Court allows White House ballroom construction to continue for now - SCOTUSblog
Supreme Court Reform Gathers Momentum - Brennan Center for Justice
Supreme Court allows Trump’s ballroom construction to continue for now - NPR
CROSS-REFERENCE View Supreme on Taste OS →
Cultural Score
50 / 100
Business Score
64 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▄▄▄▅▅▅▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 36/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
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C:50 B:64 T:14
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C:50 B:64 T:14
Gucci
C:50 B:63 T:13
Rolex
C:50 B:63 T:13
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Supreme's tension is 14. Commerce outpacing culture. sociologyofcapitalism.com/brand/supreme
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman