BRAND_ANALYSIS #SUPREME FASHION & RETAIL #75 OF 202 IN FASHION & RETAIL ALIGNED

Supreme

Streetwear icon, owned by EssilorLuxottica since 2024 · Private · Updated 09 Jul 2026 08:27 UTC
#440 of 1208 overall by tension · #75 of 202 in Fashion & Retail
14 Aligned
The Balanced
Analysis

Streetwear's calcified rebellion (C=50, B=64, sentiment 0.30). Supreme won the game so thoroughly that the victory became the death of the category. The brand is now luxury's most obvious logo.

IN THE NEWS (100 articles this week)
The Supreme Court’s disturbing approach to federal spending - SCOTUSblog
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The Supreme Court's favorite branch of government is itself - Axios
CROSS-REFERENCE View Supreme on Taste OS →
Cultural Score
50 / 100
Business Score
64 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▅▅▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 36/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
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C:50 B:64 T:14
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C:53 B:67 T:14
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C:53 B:67 T:14
Patek Philippe
C:47 B:61 T:14
Richard Mille
C:53 B:67 T:14
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Supreme's tension is 14. Commerce outpacing culture. sociologyofcapitalism.com/brand/supreme
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman