BRAND_ANALYSIS #SWATCH FASHION & RETAIL #156 OF 202 IN FASHION & RETAIL ALIGNED

Swatch

· Public · Updated 09 Jul 2026 08:27 UTC
#951 of 1208 overall by tension · #156 of 202 in Fashion & Retail
11 Aligned
The Balanced
Analysis

Watch brand as cultural commentary, stuck in time. C=50, B=61, stock=1.34%, 0.40 sentiment: Swatch invented pop horology but can't adapt to smartwatch disruption. The brand is a museum piece performing as lifestyle.

IN THE NEWS (88 articles this week)
Swatch–Audemars Piguet watch worth about €600 resold for €35 at Dutch thrift store - NL Times
Swatch Lets You Create A Custom NEW-GENT Watch Thanks To AI-DADA - Man of Many
Casio Just Launched a £50 Hybrid of a Swatch x Audemars Piguet Royal Pop and a Tamagotchi - Esquire
Cultural Score
50 / 100
Business Score
61 / 100
TREND
TENSION▁▂▂▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▅▄▄▄▄▄▄▄▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 36/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 20/30
Market Position 16/25
Revenue Growth 15/25
Earnings Health 10/20
STOCK DATA
Price$203.90
30d Change+1.3%
Market Cap$10.6B
Profit Margin0.1%
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Swatch's tension is 11. Commerce outpacing culture. sociologyofcapitalism.com/brand/swatch
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman