BRAND_ANALYSIS #SWATCH FASHION & RETAIL #63 OF 202 IN FASHION & RETAIL ALIGNED

Swatch

· Public · Updated 23 Aug 2026 07:27 UTC
#355 of 1208 overall by tension · #63 of 202 in Fashion & Retail
15 Aligned
The Balanced
Analysis

Watch's populist rebellion: C=47, B=62, sentiment 0.70 with 9.08% stock gain. Swatch maintains cultural cool by refusing luxury codes, proving affordability can outlast collections.

IN THE NEWS (48 articles this week)
Swatch Nines Surf and Skate Announces Dates, Changes for 2026 - The Inertia
Swatch x Audemars Piguet’s Royal Pop: The Fine Line Between Hype and Heritage - LUXUO
The best new watches of 2026 so far, according to GQ editors - British GQ
Cultural Score
47 / 100
Business Score
62 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▂
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▄▄▃▄▄▄▄▄▄▄▄▄▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 33/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 24/30
Market Position 13/25
Revenue Growth 15/25
Earnings Health 10/20
STOCK DATA
Price$189.20
30d Change+9.1%
Market Cap$9.8B
Profit Margin0.1%
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Swatch's tension is 15. Commerce outpacing culture. sociologyofcapitalism.com/brand/swatch
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman