BRAND_ANALYSIS #SWATCH FASHION & RETAIL #194 OF 202 IN FASHION & RETAIL ALIGNED

Swatch

· Public · Updated 07 Aug 2026 07:45 UTC
#1168 of 1208 overall by tension · #194 of 202 in Fashion & Retail
3 Aligned
The Balanced
Analysis

Cult object in free fall (C=47, B=50, stock -5.97%) but sentiment highest in batch at 0.70. Collectors still love the watch; investors don't believe in the brand.

IN THE NEWS (44 articles this week)
Swatch Group creates the world’s smallest Bluetooth chip - Swatch Group
Casio Duro vs Swatch Scubaqua Sea Wasp: A Hands-On Affordable Dive Watch Comparison - Two Broke Watch Snobs
The $570 ‘Mission to the Moon 1969’ MoonSwatch Is Already Listed for $18,000 on eBay - Esquire
Cultural Score
47 / 100
Business Score
50 / 100
TREND
TENSION▁▁▁▁▁▁▂▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▄▄▄▄▄▄▃▃▄▄▃▄▄▄
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 33/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 12/30
Market Position 13/25
Revenue Growth 15/25
Earnings Health 10/20
STOCK DATA
Price$188.15
30d Change-6.0%
Market Cap$9.8B
Profit Margin0.1%
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Swatch's tension is 3. Commerce outpacing culture. sociologyofcapitalism.com/brand/swatch
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman