Tesla

Tesla's sentiment of 0.30 is the most significant data point in today's batch — a consumer brand that once scored near the top of any sentiment measure is now tracking with mid-tier financial institutions. Culture at 50 represents a collapse from the brand's former position; the 13.99% stock gain suggests the market is more forgiving of the Musk effect than consumers are. The gap between price performance and sentiment is a live study in brand equity erosion.