BRAND_ANALYSIS #TESLA TECH #19 OF 199 IN TECH HIGH TENSION

Tesla

Electric vehicles, energy, and cultural lightning rod · Public · Updated 04 Oct 2026 09:24 UTC
#21 of 1208 overall by tension · #19 of 199 in Tech
31 High Tension
The Silent Giant
Analysis

Tesla at C=50, B=81, sentiment 0.20, stock up only 3.8% — this is what brand erosion looks like in real time. A company that once generated the highest cultural heat in the automotive sector is now scoring below the midpoint on cultural relevance and barely above neutral on sentiment. T=31 is low for a brand with this much noise; the Musk discount is structural now, not episodic.

IN THE NEWS (100 articles this week)
Everything I Got Right and Wrong About the Tesla Semi After Finally Driving One - FreightWaves
Tesla's car business back on growth path as deliveries beat forecasts - Reuters
Tesla’s Cybercab had a rocky first month in Austin. Now comes the hard part: expanding - CNBC
CROSS-REFERENCE View Tesla on Taste OS →
Cultural Score
50 / 100
Business Score
81 / 100
TREND
TENSION▃▃▃▃▃▃▃▃▃▂▃▁▂▃
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▇▆▇▇▇▆▇▆▆▆▆▅▆▆
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 36/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 20/30
Market Position 25/25
Revenue Growth 25/25
Earnings Health 11/20
STOCK DATA
Price$370.59
30d Change+3.8%
Market Cap$1,463.7B
Profit Margin3.7%
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Tesla's tension is 31. Commerce outpacing culture. sociologyofcapitalism.com/brand/tesla
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment, Yahoo Finance
All scores approximate. Updated weekly.
Sociology of Capitalism
Mike Litman