BRAND_ANALYSIS #THE_ATHLETIC MEDIA & PLATFORMS #33 OF 80 IN MEDIA & PLATFORMS ALIGNED

The Athletic

· Private · Updated 25 May 2026 11:16 UTC
#662 of 1208 overall by tension · #33 of 80 in Media & Platforms
13 Aligned
The Balanced
Analysis

The Athletic (C=55, B=68, 0.50 sentiment) is subscription purgatory: functionally useful but culturally weightless, a newsletter with editorial ambitions and pricing that signals desperation.

IN THE NEWS (100 articles this week)
Jonathan Rowe interview: Rabiot regrets, scoring bangers for Bologna — and being in awe of PSG (as an Arsenal fan) - The New York Times
Pep Guardiola to leave Manchester City this summer, Enzo Maresca expected as successor - The Athletic - The New York Times
Florian Wirtz interview: On a tough debut season, how he handled criticism and the latest Salah fallout - The Athletic - The New York Times
Cultural Score
55 / 100
Business Score
68 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▅▅▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 40/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
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C:55 B:68 T:13
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C:55 B:68 T:13
Engadget
C:55 B:68 T:13
TechCrunch
C:55 B:68 T:13
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The Athletic's tension is 13. Commerce outpacing culture. sociologyofcapitalism.com/brand/the-athletic
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman