BRAND_ANALYSIS #THE_ATHLETIC MEDIA & PLATFORMS #28 OF 80 IN MEDIA & PLATFORMS ALIGNED

The Athletic

· Private · Updated 09 Apr 2026 08:47 UTC
#609 of 1208 overall by tension · #28 of 80 in Media & Platforms
13 Aligned
The Balanced
Analysis

Sports journalism with 57 cultural points and 70 business points—The Athletic bought prestige with paywall money, converting bylines into subscriber retention. Quality journalism that nobody's actually talking about.

IN THE NEWS (100 articles this week)
Mikey Moore interview: ‘It’s my dream to be one of the best in the world. Why be scared to say it?’ - The Athletic - The New York Times
NFL execs unfiltered on free agency: Thoughts on Maxx Crosby controversy and all AFC teams - The Athletic - The New York Times
Enzo Fernandez’s Chelsea punishment ‘unfair’ says agent, discusses comments and contract - The Athletic - The New York Times
Cultural Score
57 / 100
Business Score
70 / 100
TREND
TENSION▁▁▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▅▅▅▅▅▅▅▅▅
TREND CHART
Loading...
CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 43/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
BRANDS LIKE THIS
Showtime
C:57 B:70 T:13
TechCrunch
C:57 B:70 T:13
Claude
C:55 B:68 T:13
Instagram
C:55 B:68 T:13
Kotaku
C:55 B:68 T:13
SHARE
The Athletic's tension is 13. Commerce outpacing culture. sociologyofcapitalism.com/brand/the-athletic
SHARE ON X
EMBED
<iframe src="https://sociologyofcapitalism.com/embed/the-athletic.html" width="320" height="200" frameborder="0"></iframe>
Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman