BRAND_ANALYSIS #THE_ORDINARY FASHION & RETAIL #109 OF 202 IN FASHION & RETAIL ALIGNED

The Ordinary

· Private · Updated 09 Jul 2026 08:27 UTC
#640 of 1208 overall by tension · #109 of 202 in Fashion & Retail
13 Aligned
The Balanced
Analysis

Deciem's affordable skincare line: C=53/B=66 at 0.70 sentiment—The Ordinary proved minimalist branding (transparent ingredients, no marketing) could drive both relevance and growth. Philosophy became product.

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Cultural Score
53 / 100
Business Score
66 / 100
TREND
TENSION▁▂▁▁▁▁▁▁▁▁▁▁▁▁
CULTURAL▄▄▄▄▄▄▄▄▄▄▄▄▄▄
BUSINESS▅▅▅▅▅▅▅▅▅▅▅▅▅▅
TREND CHART
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CULTURAL BREAKDOWN
Wikipedia Momentum 15/40
News Presence 39/35
Search InterestRedistributed to other dimensions
BUSINESS BREAKDOWN
Stock Momentum 0/30
Market Position 0/25
Revenue Growth 0/25
Earnings Health 0/20
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C:53 B:66 T:13
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C:53 B:66 T:13
Converse
C:53 B:66 T:13
On Running
C:53 B:66 T:13
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The Ordinary's tension is 13. Commerce outpacing culture. sociologyofcapitalism.com/brand/the-ordinary
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Data: Wikipedia Pageviews, Google News RSS, AI Sentiment
All scores approximate. Updated daily.
Sociology of Capitalism
Mike Litman